Luce, Mary Frances
Emotional decisions : Tradeoff difficulty and coping in consumer Choice Mary Frances Luce, James R. Bettman and John W. Payne - Chicago University of Chicago Press 2001 - 209 p. 23 cm - Monographs of the Journal of Consumer Research 1 1531-8125 . - Monographs of the Journal of Consumer Research .
Modelos econometricos Comportamiento del consumidor Economia
Emotional decisions : Tradeoff difficulty and coping in consumer Choice Mary Frances Luce, James R. Bettman and John W. Payne - Chicago University of Chicago Press 2001 - 209 p. 23 cm - Monographs of the Journal of Consumer Research 1 1531-8125 . - Monographs of the Journal of Consumer Research .
Modelos econometricos Comportamiento del consumidor Economia