Ireland, Norman J. <br/><br/>
Product differentiation and non-price competition  
/ Norman J. Ireland 
 - Oxford:  Basil Blackwell  , 1987 
 - 192 p.:  24 cm. 
<br/><br/><label>ISBN: </label>0-631-13846-3 
<br/><br/><label>Subjects--Index Terms: </label>Productos Mercadeo Gestión