Origin, grape variety or packaging? analyzing the buying decision for wine with a conjoint experiment
Gergely Szolnoki, Roland Herrmann and Dieter Hoffmann
- [Walla Walla, WA] American Association of Wine Economists 2010
- 17 p. 30 cm
- AAWE Working paper. Business 72 .
- AAWE Working paper. Business .
Investigacion de mercados Vinos Comportamiento del consumidor