Aaker, David A. <br/><br/>
Strategic market management 
David A. Aaker 
 - 5ª ed 
 - New York  John Wiley & Sons, Inc.  1998 
<br/><br/><label>ISBN: </label>0471177431 
<br/><br/><label>Subjects--Index Terms: </label>Toma de decisiones Gestion Mercadeo