Luce, Mary Frances <br/><br/>
Emotional decisions  : Tradeoff difficulty and coping in consumer Choice 
Mary Frances Luce, James R. Bettman and John W. Payne 
 - Chicago  University of Chicago Press  2001 
 - 209 p.  23 cm 
 - Monographs of the Journal of Consumer Research  1  1531-8125 .
 - Monographs of the Journal of Consumer Research .
<br/><br/><label>Subjects--Index Terms: </label>Modelos econometricos Comportamiento del consumidor Economia