Choice experiments with best-worst alternatives to understand consumer behaviour : application to peaches with Protected Designation of Origin (PDO) Calanda
memoria presentada por, Etienne Groot ; director [de la tesis], Luis Miguel Albisu Aguado ; tutor, Ramón Barberán Ortí
- Zaragoza Universidad de Zaragoza 2011
- 347 p. 30 cm
Tesis doctoral Universidad de Zaragoza
Tesis Teruel Calanda Comportamiento del consumidor Denominacion de origen Durazno Mercadeo